GoBe Greetings launches a 12-week campaign leading up to the PanAm and ParaPanAm Games in Toronto. The campaign is an example of the social mindedness that is important to developing its community spirit. Team members deliver greetings to public message boards and children's postcard greetings to Toronto's homeless community in a different neighbourhood each week leading up to the opening day ceremonies. From a business perspective, this is also an interactive marketing exercise that connects GoBe Greetings to the various neighbourhoods, and its people, that shape the city. Over 400 positive messages were delivered in this campaign.