GoBe Greetings launches a 12-week campaign leading up to the PanAm and ParaPanAm Games in Toronto. The campaign is an example of the social mindedness that is important to developing its community spirit. Team members deliver greetings to public message boards and children's postcard greetings to Toronto's homeless community in a different neighbourhood each week leading up to the opening day ceremonies. From a business perspective, this is also an interactive marketing exercise that connects GoBe Greetings to the various neighbourhoods, and its people, that shape the city. Over 400 positive messages were delivered in this campaign.
TORONTO, ON - Family, friends and team members came together to celebrate a poignant moment in a decades long journey. The weekend began with a team dinner on King Street West to mark the milestone moment that the vision became much more tangible.
Toronto, ON - Team members and volunteers organized many walking and e-scooter trips during company's first summer connecting to different neighbourhoods throughout Toronto. This was an experimental approach to better understand the objectives of interactivity and the elements of what makes GoBe Greetings a unique socially-minded business. The reactions of motorists, park dwellers, the homeless community and festival partiers alike was one of surprise, intrigue and laughter. It proved to be a unique community ice breaker amid summer in the city.
TORONTO, ON - It's official! GoBe Greetings comes out of creative incubation and onto the streets of Toronto during one of the biggest celebrations the city has ever hosted. The team printed their empowerment mantra on square paper postcards and delivered at least 200 of them to the million plus people.