Who we are
Welcoming you to our collective.

Thank you for taking your time to learn more about why we are and how we're carrying out those objectives that we've identified as the most important parts of our social business. 

We're a collective in many unique ways.  As a collection of brands, we're able to ensure that our mission and message are consistent, but we have greater flexibility to craft the best possible products for each brand's target market.  As an ideology that co-creates, we are able to gain insight into what we didn't know didn't exist when we collaborate our perspectives and shared values.  it's in our organizational structure that we embrace our social activism and creative spirit that we're so much more than simply a business that creates stuff purely for profit.  And it's for humanity's future of getting something right finally, that we embrace inclusion and equality as one of the basic principles of our collective human potential. 

We're excited to be a part of the progressive conversations emerging across the globe as we provide leadership within a knowledge-based economy.  To learn more about our product brands, they are highlighted below, or please visit here.

Who we are
Where we're at now:
Emerging from a long incubation

For more insight into the 2003-2017 timeline journey, please visit here.
To meet our team of contributors who have empowered this business thus far, please visit here.

What were we doing incubating for so long?  It's hard to practice what you preach, but that part of what we promote, can shed insight into the concept of time and our relationship to it - especially in the west.  We strongly believe that fostering authenticity in individuals, especially kids, is one the root keys to our successful collective future.  This will actively move people and children away from being standardized to strive for being normal.   Part of this paradigm shift into a knowledge-based economy is developing solid role-models in so many new directions, some that don't exist to our understanding yet.  There is strength in our commitment to endure what intuitively we knew to be the truth but in reality, it was difficult to find like minded business people willing to take a risk on anything that wasn't purely physical or business-focused so that there was comfort doing things as they've always been done.  This is precisely why we are.

In retrospect, we were mostly waiting on the world to change.  It's only in the past few years that the mood for our message has grown and the awareness to understand what we're really about with an open-mindedness of intelligence and maturity now exists.  Consider that the same business name "go" and "be" didn't hold as much meaning in 2003 as it does today.  People had great difficulty interpreting and making connections of what we were trying to do because it was unconventional. 

There were many limitations in our early years as a business.  And we say this not for sympathy of not doing it well enough, but for the awareness to grasp how authentic our approaches are, how global our reach, how genuine our conviction for positive change and how strong our connection is to accessing this universal wisdom through an empathetic, intuitive creative approach that will reinvent psychology, education, health care, and mind-centred communications as we inspire the sort of connections we're talking about inspiring within people.  This is a deep profundity that had to wait until now to have a mutually respectful conversation that holds integrity and truth as you connect to this information.  

We have actually been doing a lot of behind-the-scenes preparation in the meantime.  And we think you're starting to shift your perspective toward an open-mind if you're not already there. A simple mind would struggle to try to fit what we've been mandated with delivering to the world, by comparing our social business to the closest similar point of reference either to a competitor or sales within a specified time-frame and so on.  This is the type of thinking we're trying to shake aside during this lengthy preamble, because it is vital that we are on the same page.  It is so vital, that our business success and our team's well-being will depend on how well we are able to turn the page as a team to create what does not yet exist - just as we've been doing since we started. 

Consider these experiences from the south-western Ontario area when we first registered as a business in 2003:  The internet and cell phones were not mainstream or affordable in rural areas as the co-founders had to visit their local library to gain online access.  The cost of printing was astronomical and developing any online infrastructure was costly through a web developer that was so technical that the aesthetic website you see here today through a do-it-yourself web builder just wasn't achieved then.  And concepts like empowerment of oneself and others in a public format, aligning with purpose and creating time freedom for your life were regarded as counter-culture until only a few years ago.  It was taboo to openly discuss issues on mental health such as gender dysphoria, bisexuality, spirituality or consciousness, addictions and PTSD just to name the trending topics of today, on public radio. 

The practice of yoga was considered fluff when compared to fitness gyms as most people knew little about this ancient healing system.  Facebook and YouTube hadn't been invented yet, so too then, were also the concepts of social media or information sharing.  In 2003, it would have been outrageous to think that the President of the USA would govern using the limitations of communicating in 140 characters via the social media app Twitter, albeit the app that's struggling to keep pace with growth in the app marketplace.   It was only in the past few years that there's been surge in scientific discoveries in quantum physics and space that would have been nonsensical and questionable.  People conformed with greater allegiance without being aware of what they didn't know existed - until now.   Now, there's room for pesticide-free, non-GMO, fair trade, a green economy, electric vehicles and renewable resources because it's just the time for it.   It's now that more people are curious as to why protesters are marching and what's in the message that they promote instead of dismissing the process as a civil disruption.   And the genesis of more efficient and benevolent ways to live are sprouting up across the planet, because it's time. 

Change in some ways is extremely slow moving, but not when you're living in it - we've moved this project in every way we could, without leaving parts of it behind.  It is a part of our growth of developing a social cause-based business that is part movement, part community activism, part empowerment educator, and part business.  It's now, that the objectives, mission and principles have been tested out and future-proofed as the truth, can we enjoy that we're not evangelizing change upon deaf ears and rolling eyes.  It's clearly evident in 2017, that the world's strongest democracies are loosing public trust and some have already been overthrown by the people in a peaceful transitions such as in Iceland and South Korea.  The world has changed dramatically.  And we've been waiting for it.   

And we've been waiting for our strongest target market to mature to adulthood - the millennials.  They too were not understood until just a few years ago when baby-boomer executives were calling them 'lazy' and 'selfish' as they refused to participate in a system that was creating greater income inequality, at a time when there's more exposure of political corruption, pharmaceutical recklessness, the insights into war culture that reveal the cost-benefits to some at the tragedy of others, and the perpetual debt that the majority of people live with just to keep up with the 'Jones' rate of consumption that cannot possibly speed up the rat-race further. 

The time is bang-on and perfect to roll out The GoBe Collective in a strategic way so as to enhance success as a business, as activists, as co-creaters and as empowerment thought-leaders.  We don't need as much, someone with a resume of doing everything right as they were supposed to have done it or who was outstanding when compared to others.  Our leadership requires an empathetic individual(s) who can empower collaborative creativity to flourish, and who has the business-minded foresight to assume positive-yielding outcomes when taking on risks in navigating a start-up social business to succeed based on trajectory and very little on history (if only to use as reference to avoid repeating those parts of history).

This is The GoBe Collective that we're comfortable and confident to present it to you in this very transparent way.  And we're able to do this, because it's 2017.  We invested ourselves and our time to fully understanding why we are, who we are, and how we should organize the social business to accomplish what we're here to do.  We've created some great prototype products, are currently finalizing two interactive children's storybooks within our GoBe Kids brand, and we're leaving many other concepts on our back-burners for launching when the time is ideal.  We had to be very sure, that we have a good grasp of the enormity of this project because we're very serious about our genuine intention of empowering people to live their best life - our longer term forecasts of our potential target market is approximately 9.7 billion people by 2050.   Imagine the changes that are inevitable to come in the next ten to fifteen years after recounting where our collective psyche was back in 2003. 

Another layer to answer what we've been doing is that this is how much time is took for The GoBe Collective to embrace its entire mandate which includes aspects of:

• an integrated philosophy for global social change that is sustainable;
  
• developing and testing interactive communication products against market competitors;
  
• engage in classrooms and neighbourhoods to gain program development feedback;
  
• challenge the cohesive-factor of people with old thought patterns and habits;
  
• understand the emerging changes to international trade and currency;
  
• practice resonating with directions that are intuitively driven as wisdom over externally encouraged based on convention;
  
• morph into our position as a social business while being transparent of ongoing creative development ideation as we shift to more creative, collaborative, collective norms;
  
• develop skills sets to guide product development toward gaps in infrastructure development, automation and technological integration in skills re-training;
  
• digest the mental health research findings to have scientific validity to our objectives;
  
• ensure that our approach and message can withstand inclusion in every way;
  
• assemble and maintain a core team of dedicated, progressive thought-leaders that have built the foundation for these aforementioned points to converge into what the evolving brand we are presenting to you here today.
  

What is constant and simple is what we're here to do.  We inspire connections everyday.  And we're striving to create unique opportunities to inspire people to connect to themselves, in their relationships and with their communities in authentic ways. 

If you haven't noticed it in our name, we believe the key to inspiring connections is to start with empowering ourselves with the truth as the frame work.  Our message is to empower people to be their best selves in this life, now, in everyday life.

We're here as a social business that's part of the change toward a world that is more human-friendly and eco-conscious, everyday.   Some call this a paradigm shift.  We've been waiting for this for some time and we're excited to share with you what we're envisioning.  And we've been waiting for a partnership that can be mutually beneficial in many more ways that profitability cannot currently measure.   We are at the cusp of a knowledge-based economy that hasn't existed within modern times to be able to compare things to.  But this is what it looks like.  And once it's time, our collective nature will ensure that those systems and institutions, even governments, that were dis-empowering the vulnerable, built on false claims, were scientifically not accurate or reckless with people's lives or the environment will simply transition to positive solutions that empower, are built on integrity, are human-friendly and eco-conscious and designed in a collaborative spirit - similar to businesses like ours.